New York SEO company, offering SEO training classes, says that Google has changed its search algorithm to deal with unscrupulous marketing practices.

Online PR News – 13-December-2010 –Peter Crisafi, Vice President of dzine it, Inc., (www.dzineit.net), a leading Manhattan search engine optimization (SEO) and Internet marketing firm that offers SEO classes through its popular ExpressoSEO (www.expressoseo.com) program, says that although most reputable businesses use “white hat” search engine optimization (SEO) techniques to promote their website in a respectable manner, some businesses and their SEO marketers use unscrupulous or “black hat” SEO strategies to bolster their search engine rank.

“According to a recent statement by search engine giant, Google, the company has altered its search algorithm to better deal with black hat SEO practices and companies that use less than ethical practices to promote their website,” says Crisafi. “Word has it that the change was inspired by an online retailer who demeaned customers into posting links to his website on popular complaint websites and forums, thus garnering his business a higher Google PageRank.”

PageRank is a link analysis algorithm, named after Larry Page, used by the Internet search engine assigning a numerical weight to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance. According to Crisafi, Google is mum about how it changed its algorithm.

“A company spokesperson wrote on Google’s official blog that the company would actively work to prevent similar situations from arising in the future,” says Crisafi. “According to Google they can now detect website owners that provide an extremely poor user experience and penalizes them based on their rankings.”

According to a recent report, more than 11 billion searches are conducted though Google each month

“With numbers like that,” Crisafi says, “business owners should ensure that their search engine optimization strategies are ethically sound if they want to reach a large audience.”

ExpressoSEO, a division of dzine it, Inc, New York’s leading website development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information.

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